Take the pain out of pricing
In a context of fierce competition and a need for synchronization with e-commerce, real-time price changes today represent a strategic advantage and require maximum responsiveness and reliability, made possible by electronic labels. For a store, the labelling process is first and foremost highly time-consuming. Changing all the prices in a hypermarket takes a team several days, whereas just a few minutes are enough with electronic shelf labelling.
At the same time, high competitive pressure intensified by e-commerce has led to a sharp increase in the frequency of price changes, doubling in the space of five years. Electronic shelf labelling thus offers retailers the versatility, productivity and accuracy needed to deal with these changes. This is where paper labels generate a lack of responsiveness and synchronization, along with higher implementation costs and mistakes between the prices shown on the shelf and those at the till.
For the consumer, electronic labelling therefore not only means accurate prices, but also low prices since it streamlines price competition.