Implementing and implementing ESL system, like any other technology, requires initial investment and infrastructure creation.
A remarkable point in this field is the sustainability of advanced technology and the creation of a single system and the need for re-switching.
If there is any doubt about investing in this field, a simple search on the Internet will give you the reason for this investment.
For example, all of the world’s leading chain stores, with powerful business planning and financial planning teams, have been using electronic labels since 2014, which confirms the usefulness of this technology.
Several articles have also been published on the cost savings resulting from the use of ESL systems, which indicate an increase in the efficiency of work by more than fifty percent and reduce costs more than sixty percent that we cite for an example:
Based on field research conducted across the country with the aim of establishing the average cost of establishing a chain store and the time needed to return capital, carried out by research teams with market orientation in the past two years, and by referring to the results of the research In the provinces of Yazd and Fars in iran, under the guidance of Dr. Hamed Saberi, a professor of management courses at Yazd and Shiraz universities in management, we find the following formula:
The following calculations have been made based on the average cost required to establish and equip one square meter of the store.
1. Average value of land = 250$ per square meter
2. Average cost of equipping and shelving = 250$ per square meter
3. The average value of the goods is 500$ per square meter (the average value of the goods on the shelf is 150$ , according to the rules of warehouse management, there must be at least three times this value in the warehouse, which reaches the final figure of 500$)
4. Expenditure and unforeseen expenses = 150$ per square meter
By calculating the above figures, with the aim of simulating this cost to establish a 2,000-square-meter supermarket, we get 2.200.000$, according to research, the return of this capital will take place within 2 years.
It should be noted that these calculations are made only by taking into account the profits from the sale of store products and no revenue or promotional items in the stores are included.
According to field research conducted by the Arianapak Co. Trading Team, for every square meter of the store, at least two electronic tags are required. According to the statistics, a store with 2 thousand square meters of infrastructure requires an average of 4 thousand labels.
Taking into consideration the average cost of 25.000$ for a thousand labels, we will get a cost of about 1 million $ for a store of 2 thousand square meters.
Such a choice is rooted in prospects, having high economic intelligence and positive opportunism in employing the most intelligent systems to promote business using new opportunities in competition.
Because both in numerical calculations both in the logical assessment and in the actual statistics available in the global markets, is a reliable and unpaid investment.
By combining the results of Arianapak’s research and market research, it can be said that the return on this store for the installation of ESL lasts less than 6 months, which, given the benefits of this system, has an economical justification.
How to Equip all the store shelves in a dynamic advertising system with no cost?
Electronic labels have multiple pages and are designed to instantly display the ads you want for your desired period of time.
These ads can be related to your store, your supplier companies or other items; it is your choice.
By equipping your store with an electronic label, you can display online information such as the amount of product sales associated with the label, the degree of satisfaction of the buyers of the product on the label, and give a more accurate, informed and satisfying choice to your customers.
Perhaps the better question is what paper labels really waste your human resources? We are well aware that providing more information to the customer, changing, removing, republishing, handling, or burning is not all your problem with paper labels, which means that the average cost was spent hundreds of hours per month.
We do not talk about the elimination of human resources, but the question is:
• Why do many hours of valuable human resources spend on non-optimal paper labels?
• How can I waste my time on manpower to answer customer questions?
• How to connect the customer through the product label and with the help of his handset to the store’s internal system and provide him with managed information and advertising?
Electronic labels are updated with a few clicks and you can spend time saving on the human resources department to serve customers better and better, and speed up other affairs.
On the other hand, these tags transfer your information to your customers using the QRCode technology or NFC available on most smartphones. This gives the customer more satisfaction with the modern shopping experience, offering a new opportunity for advertising.
Taking into account the policies in the field of tourism development, tourists traveling in the streets of our small and big cities will have an increasing trend.
• What is your economic approach to these changes?
• Is more pay for recruiting fluent English speaking personnel only way for solving solution?
• How can foreign tourists easily find and buy safely and conveniently for their products and prices?
Electronic labels have the ability to display multiple designs.
That is, you can display all or part of the product information in non-native languages and non-native languages for non-native language customers.
This feature keeps your commodity safe against exchange rate changes.
Suppose the final price of dairy products has dropped by 3%, and you need to update prices for 120 samples of the store’s products. Assuming that at least 3 minutes are required to replace any paper label, this operation will require, on average, at least six hours of continual and continuous operation.
In the meantime, when you’re planning to change your prices, your customers will notice the difference in the price of a product from your store and store as one of your business competitors and unconsciously attributing this difference to all your store products, Choose a rival for your current purchase or even your next purchases. This is while the rival store has only accelerated the price update.
The price of a product is actually a crossroads between your customer and you. The product price determines the actual or virtual store of your store. Any downtime in the price range will result in unwarranted financial and credit risks for your store.
A Japanese trademark says:
By attracting a customer, at least 12 other customers have been attracted and lost at least 48 customers by losing a customer!
With the use of electronic tag technology and a marked increase in the speed of the price update, around 10,000 tags in less than an hour, your speed will be higher in competition with business competitors and will significantly increase your flexibility against market fluctuations.
This technology is a quick and complete tool to bring you to your goal.
According to research conducted around the world, the quality and quantity of customers’ purchases are different and predictable at different times. Failure to pay attention to this information, regardless of the small, medium or large size of your business unit, will slow down and reduce the ability to compete with other business units.
• How do you use this information to manage discounts with the goal of increasing sales?
• What is your strategy to solve the expiration date of food products?
• How can you run auctions, festivals, monthly, daily, or even a few hours in just a few clicks?
Electronic label technology solves the problem of scheduling auctions, festivals, double-priced labels for specific customers or staffing agencies and organs, and turns your store shelves into a smart member of your sales and accounting system!